One day an athlete, after completing his daily training, meets three friends who ask him why he looks so visibly distressed, and he replies that it’s because of the training he did that afternoon.
It’s a particularly sunny spring day, where he felt very hot in the sunny sections and felt cold in the shaded areas, plus he feels particularly tired with muscle pain.
One of his friends, a textile engineer, asks him what type of clothing he was wearing and he replies that he was wearing a simple t-shirt and compression pants.
Another of his friends, a physiotherapist, joins the conversation telling him that probably the leg pain is precisely due to the compression clothing which is not always an ally for athletes.
The textile engineer adds that the continuous temperature changes are due to the yarns that make up the shirt and that maybe he should try more technical products.
At that point the third friend, a designer, speaks up and proposes to the other friends to create a technical clothing line; then everyone looks at him and without even asking for explanations they accept the challenge and tell themselves that a product made by an athlete, a textile engineer, a physiotherapist and a designer can only be a highly valuable product.
From that famous meeting the idea of i-eXe was born and only after countless prototypes tested in the laboratory and in the field, infinite trials of colors and materials and 2 years of attempts, finally the perfection of a product that has no equal on the market was achieved, a product that doesn’t want to be the cheapest or the best-selling in terms of quantity but certainly the most highly technological and performance-oriented in terms of quality.
The search for the best materials existing in the world, the development of the best integrated technologies, field experimentation, exclusively Italian design and craftsmanship, make i-eXe products the real winning weapon to face even the most extreme sporting challenges.
At the beginning our challenge was to create something unique, we won it, now use our products to win yours.